The EBG Team Dedicated To Your Success
At Empowering Business Growth, our strength lies in our team of dedicated business advisors, each bringing a unique skill set and niche expertise, allowing us to offer tailored advice in every area of business development. Our team is committed to helping you overcome challenges, identify new opportunities, and guide your business to sustainable growth. Get to know the professionals who will partner with you on your growth journey here.
Wendy Richards
Managing Director
Wendy is an accomplished business leader and entrepreneur with a passion for making a difference. She brings a wealth of over 20 years of expertise in business growth and empowerment, helping individuals and companies reach their full potential. Her leadership is defined by innovation, compassion, and a relentless drive to empower others.
Wendy is Director Inspiring Happiness CIC, a community interest company dedicated to supporting victims of abuse, Inspiring Happiness focuses on providing resources, support, and advocacy, reinforcing Wendy’s commitment to social change.
Wendy is the author of Her Mother’s Betrayal, her autobiography which is a testament to resilience and determination, that chronicles triumph over adversity, shedding light on the power of the human spirit to not only survive but also inspire happiness in others.
Joanne Crane
Executive Assistant
With over 35 years of combined experience in South Africa and the UK, Joanne has built a distinguished career, including over 20 years as an Executive Assistant in London’s investment banking sector.
Joanne’s role supporting senior-level executives highlights her exceptional organisational skills and keen attention to detail.
Joanne’s commitment to excellence, coupled with her extensive administrative expertise, makes her an invaluable asset to our team.
Will Herschel-Shorland
Business Coach
Will offers the experience of a career woven through marketing, research, consultancy and business management, in organisations from start-ups to multinationals, and on scales from local to global.
Having established one of the Eastern region’s leading marketing research consultancies, Will has developed an intuitive enthusiasm for assisting and guiding individuals along the journey to realising their business ambitions in Norfolk, Suffolk and further afield. You can count on Will’s attentive support from imagining a business, through planning, to starting-up and achieving growth beyond, and all with a keen eye on environmental, as well as commercial, sustainability.
Heidi Franklin
Business Coach
Heidi Franklin is Suffolk based, With a breadth of experience in both public and private sectors along with entrepreneurship, her skillset is vast.
A former Headteacher turned entrepreneur, she created a multi award winning small business in less than two years, starting with just £1 in the bank account. She is a business mentor, consultant, workshop delivery expert, event creator and public speaker. Heidi was the former Local Enterprise Manager for NatWest, supporting SME’s in Norfolk, Suffolk and Essex. She is also a children’s author.
Katie Docwra
Digital Marketing
Katie is a digital marketing specialist with a passion for language, storytelling and carefully crafted content. With a PhD in French from the University of London, Associate Fellow of the Higher Education Academy, and a background in translation, she brings a rare blend of academic precision and creative instinct to her work.
Katie has a talent for refining and elevating language; taking words and making them work harder, sound better, and resonate more deeply. Whether shaping brand narratives or creating digital content, she approaches every project with care, clarity and a sense of artistry
Ryan Storey
IT Support
Ryan leads the team at LVL1, the trusted IT partner for Empowering Business Growth, supporting all areas of IT, CRM and business technology. Built around people, relationships and doing things properly, LVL1 brings together over 25 years of combined experience across IT support, systems and business technology.
Ryan works closely with the EBG team to streamline processes, improve systems and ensure the business uses technology effectively as it continues to grow, delivering practical, reliable support with a personal approach.
Chris Ruggles
EBG Norwich
Chris brings a wealth of real-world experience into his role as a business coach, shaped by a diverse career spanning law, property, construction and the ownership of multiple successful businesses.
Having worked in senior roles across both large corporate environments and smaller, fast-moving organisations, he understands the pressures, challenges, and opportunities that business owners face at every level.
Coming Soon
EBG Waveney Valley
Ready to take the next step?
If you’re feeling inspired and know it’s time for change, we would love to connect and help you.