About EBG

About Empowering Business Growth

Founder and Managing Director

Wendy Richards

Wendy Richards

Meet Wendy Richards – Our Founder & Managing Director

Wendy Richards is the heart and soul behind Empowering Business Growth. With over 30 years of entrepreneurial experience, Wendy has launched, grown, and sold three successful companies, learning first-hand what it takes to build a thriving business. Her journey, from overcoming adversity, to becoming a respected business leader, has shaped her holistic, compassionate approach to coaching and consulting.

Wendy’s story is one of resilience and inspiration. After moving to South Africa in 2003 in search of inner peace and happiness, she returned to the UK in 2019, determined to help others find fulfilment and success. Her autobiography, Her Mother’s Betrayal, chronicles her triumph over adversity and her unwavering belief in the power of hope, courage, and positivity.

As a Business Coach, Wendy is known for her fun, supportive style and her ability to help clients achieve “aha” moments and personal breakthroughs. She takes a holistic approach, helping business owners dig deep to overcome barriers and create sustainable, profitable growth.

Wendy is also the Director of Inspiring Happiness CIC, a social enterprise dedicated to supporting survivors of trauma and adversity. Inspiring Happiness CIC helps individuals rebuild confidence, find healing, and connect with others in a safe, supportive environment. Wendy’s lived experience and passion for advocacy shine through in every aspect of her leadership, inspiring others to reclaim their lives with courage and determination.

Whether she’s coaching business owners, speaking at events, or leading community initiatives, Wendy’s mission is clear: to empower others to rise above challenges, unlock their potential, and create lasting happiness and success.

Why Choose Empowering Business Growth?

Tailored personal attention

Tailored, personal attention

We don’t believe in one-size-fits-all. We customise every strategy for your unique goals.

Local expertise with regional impact

Local expertise with regional impact

Based in East Anglia, we understand the unique challenges and opportunities in the region providing relevant insights and support to help businesses thrive.

Guarenteed Business Growth

Guaranteed results

If your Business Health doesn’t improve within two months, we’ll continue coaching you for free until it does.

Real world business savvy

Real-world business savvy

Having owned and sold multiple companies, we offer insight you can’t buy, without you having to learn the hard way.

Holistic midset coaching

Holistic mindset coaching

We uncover both business and personal blind spots, so you can work smarter, not harder.

Fun and Supportive

A fun, supportive style

Our motto is “have fun while learning”. We celebrate every small win and keep you progressing with accountability and warmth.

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OUR VALUES
Take business in your stride
Courage

“Courage is at the heart of our culture, where we empower every individual to make bold decisions, take risks, and drive meaningful change.”

Business Success Plan
Integrity

“Integrity is the foundation of our success, guiding every decision and action with honesty, transparency, and unwavering ethical standards.”

Fun in Business
Fun

“Fun is our spark, creating an environment where fun fuels creativity, collaboration, and a passion for the work we do.”

Business - How to do the deal
Gratitude

“Gratitude is our compass, guiding us to recognise and celebrate the efforts and impact of everyone on our journey.”

EBG-Franchise
EBG-Franchise

Your EBG Franchise Opportunity

Proven Record

A proven business model to follow

Training

Comprehensive training and ongoing mentorship

Marketing

Marketing resources and technology

Clients

Help from us to secure your first paying clients

Coaching System

A coaching system to use, with all the necessary documentation and templates

Collaboration

A collaborative network to share best practices

Profitability

Reduced risk and a faster route to profitability